{"id":1183,"date":"2019-06-03T11:24:27","date_gmt":"2019-06-03T10:24:27","guid":{"rendered":"http:\/\/4-pack.com\/it\/?p=1183"},"modified":"2024-02-23T13:32:13","modified_gmt":"2024-02-23T13:32:13","slug":"clean-label-cosa-sono","status":"publish","type":"post","link":"https:\/\/4-pack.com\/it\/knowledge-centre\/clean-label-cosa-sono\/","title":{"rendered":"Clean Label: cosa sono"},"content":{"rendered":"

Clean Label \u00e8 un termine ampiamente diffuso, tuttavia non esiste ancora una definizione normativa del concetto.<\/h2>\n
\n

A livello globale il termine viene interpretato in modo diverso dai consumatori e oltre un terzo non ha ancora capito cosa significhi. La maggior parte pensa che sia l\u2019indicazione di prodotti privi di ingredienti artificiali o sostanze chimiche, altri lo associano ad altre caratteristiche, ad esempio a prodotti privi di allergeni.
\nSpesso ai prodotti viene applicata l\u2019etichetta\u00a0Clean<\/strong>\u00a0solo perch\u00e9 vengono rimossi o ridotti alcuni ingredienti dalla lista e si utilizzano claim tipo: senza zuccheri, senza coloranti, senza olio di palma, senza additivi, no OGM\u2026 Sono infatti queste le diciture pi\u00f9 frequenti sulle confezioni alimentari.<\/p>\n

Determinare il significato di etichetta pulita \u00e8 problematico poich\u00e9 non \u00e8 regolato da alcuna legislazione. Tuttavia, anche le\u00a0clean label<\/strong>\u00a0devono rispondere ai regolamenti comunitari in materia di etichettatura. Il\u00a0Codice del Consumo<\/a>\u00a0<\/strong>e la normativa sugli alimenti vietano agli operatori alimentari di veicolare messaggi pubblicitari che possano indurre in errore il consumatore medio sulle caratteristiche di un alimento.
\nAnche le aziende hanno difficolt\u00e0 nel comprendere e tradurre il significato esatto dell\u2019etichetta pulita. Alcuni Paesi europei stanno sperimentando codici di buone pratiche per un utilizzo corretto dell\u2019etichettatura. La Food Standards Agency ha pubblicato un report destinato agli operatori alimentari, in particolare\u00a0 sull\u2019utilizzo di espressioni come: finest, quality, best, fresh, natural, pure, traditional, original, authentic, real, genuine, home made, farmhouse, handmade.
\nQueste espressioni sono consentite solo nel caso di processi di trasformazione del prodotto che non vanno a modificare le caratteristiche essenziali dell\u2019alimento (fra i quali la cottura, la fermentazione, la pastorizzazione, la sterilizzazione, il taglio e la torrefazione) escludendo, al contrario, l\u2019utilizzo di trattamenti chimici che ne alterano la composizione originaria.<\/p>\n

Come si pu\u00f2 vedere, le\u00a0clean label o etichette pulite<\/strong>, rischiano di essere poco chiare. Se una clean label lo \u00e8 davvero, il consumatore avr\u00e0 informazioni precise e sar\u00e0 consapevole di acquistare un alimento con pochi ingredienti, di origine naturale e privi di prodotti chimici. Ma molto spesso le etichette pulite vengono utilizzate per ingannare il consumatore e spingerlo ad acquistare un prodotto spacciato per \u201cgenuino\u201d solo sulla confezione.<\/p>\n

Sul sito di ingredionincorporated.com, azienda leader a livello globale nelle soluzioni ingredientistiche \u00e8 possibile consultare un\u2019interessante guida<\/a>\u00a0sulle\u00a0clean label<\/strong>\u00a0in Europa.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Clean Label \u00e8 un termine ampiamente diffuso, tuttavia non esiste ancora una definizione normativa del concetto. A livello globale il termine viene interpretato in modo diverso dai consumatori e oltre un terzo non ha ancora capito cosa significhi. La maggior parte pensa che sia l\u2019indicazione di prodotti privi di ingredienti artificiali o sostanze chimiche, altri […]<\/p>\n","protected":false},"author":3,"featured_media":2000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"yoast_head":"\nClean Label: cosa sono<\/title>\n<meta name=\"description\" content=\"L\u2019interesse dei consumatori verso ci\u00f2 che mangiano \u00e8 sempre in crescita e le aziende produttrici, quelle pi\u00f9 attente e sensibili rispondono a questa domanda con le cosiddette clean label, le etichette pulite.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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