{"id":1318,"date":"2017-04-22T10:24:46","date_gmt":"2017-04-22T09:24:46","guid":{"rendered":"http:\/\/4-pack.com\/it\/?p=1318"},"modified":"2024-02-22T15:35:32","modified_gmt":"2024-02-22T15:35:32","slug":"packaging-l-apparenza-non-inganna","status":"publish","type":"post","link":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/","title":{"rendered":"Packaging: quando l\u2019apparenza non inganna"},"content":{"rendered":"

Storicamente il packaging era considerato solo per la sua funzione essenziale, cio\u00e8 quella di proteggere il prodotto. Oggi invece, \u00e8 ritenuto un importante componente delle strategie di marketing.<\/p>\n

Il packaging cattura l\u2019attenzione, comunica i valori del brand, instaura un rapporto diretto con il consumatore e soprattutto, grazie agli interventi grafici gioca un ruolo fondamentale nella scelta di acquisto.<\/p>\n

L\u2019elemento chiave per convincere il consumatore \u00e8 la presenza di un\u2019etichetta chiara e completa.<\/p>\n

Le informazioni sulla data di scadenza, le modalit\u00e0 di conservazione, i valori nutrizionali, le proposte di consumo, stanno infatti acquisendo rilevanza sempre maggiore. Inoltre, rispetto al passato si \u00e8 capito che il vero mezzo promozionale del prodotto \u00e8 il cosiddetto retropack, non pi\u00f9 un semplice contenitore di informazioni tecniche, ma una vera continuazione della parte frontale del packaging. Infatti, girare la confezione \u00e8 uno dei gesti pi\u00f9 ricorrenti da parte dei consumatori.<\/p>\n

La creazione di un packaging \u00e8 un processo complesso, coinvolge designer, grafici, copywriter professionisti ma non solo: un apporto fondamentale arriva dall\u2019ufficio marketing, dal personale tecnico, dall\u2019ufficio legale che affronta le normative vigenti nei diversi paesi. Risulta evidente che la creazione e la gestione grafica del packaging non pu\u00f2 pi\u00f9 essere affrontata in modo artigianale ma necessita di uno strumento tecnologico, una soluzione come 4Pack, capace di risolvere le complessit\u00e0 ed eliminare gli errori.<\/p>\n","protected":false},"excerpt":{"rendered":"

Storicamente il packaging era considerato solo per la sua funzione essenziale, cio\u00e8 quella di proteggere il prodotto. Oggi invece, \u00e8 ritenuto un importante componente delle strategie di marketing. Il packaging cattura l\u2019attenzione, comunica i valori del brand, instaura un rapporto diretto con il consumatore e soprattutto, grazie agli interventi grafici gioca un ruolo fondamentale nella […]<\/p>\n","protected":false},"author":3,"featured_media":1968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"yoast_head":"\nPackaging: quando l\u2019apparenza non inganna<\/title>\n<meta name=\"description\" content=\"Progettazione e realizzazione grafica del packaging\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging: quando l\u2019apparenza non inganna\" \/>\n<meta property=\"og:description\" content=\"Progettazione e realizzazione grafica del packaging\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/\" \/>\n<meta property=\"og:site_name\" content=\"4 Pack Italian\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-22T09:24:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T15:35:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/4-pack.com\/it\/wp-content\/uploads\/sites\/2\/2017\/04\/03_PackIngannevole-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1159\" \/>\n\t<meta property=\"og:image:height\" content=\"729\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"4packrussell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"4packrussell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/\"},\"author\":{\"name\":\"4packrussell\",\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/#\\\/schema\\\/person\\\/6c7bf04fa04f5c3c934e47fddb96e74d\"},\"headline\":\"Packaging: quando l\u2019apparenza non inganna\",\"datePublished\":\"2017-04-22T09:24:46+00:00\",\"dateModified\":\"2024-02-22T15:35:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/\"},\"wordCount\":223,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/4-pack.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/04\\\/03_PackIngannevole-1.jpg\",\"articleSection\":[\"Uncategorised\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/\",\"url\":\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/\",\"name\":\"Packaging: quando l\u2019apparenza non inganna\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/4-pack.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/04\\\/03_PackIngannevole-1.jpg\",\"datePublished\":\"2017-04-22T09:24:46+00:00\",\"dateModified\":\"2024-02-22T15:35:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/#\\\/schema\\\/person\\\/6c7bf04fa04f5c3c934e47fddb96e74d\"},\"description\":\"Progettazione e realizzazione grafica del packaging\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/#primaryimage\",\"url\":\"https:\\\/\\\/4-pack.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/04\\\/03_PackIngannevole-1.jpg\",\"contentUrl\":\"https:\\\/\\\/4-pack.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/04\\\/03_PackIngannevole-1.jpg\",\"width\":1159,\"height\":729},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/packaging-l-apparenza-non-inganna\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/4-pack.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Packaging: quando l\u2019apparenza non inganna\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/4-pack.com\\\/it\\\/\",\"name\":\"4 Pack Italian\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/4-pack.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/4-pack.com\\\/it\\\/#\\\/schema\\\/person\\\/6c7bf04fa04f5c3c934e47fddb96e74d\",\"name\":\"4packrussell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d32aba110c023893ef9e787471e3a0cbbd6bf69d3179e13d5d295610965084e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d32aba110c023893ef9e787471e3a0cbbd6bf69d3179e13d5d295610965084e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d32aba110c023893ef9e787471e3a0cbbd6bf69d3179e13d5d295610965084e?s=96&d=mm&r=g\",\"caption\":\"4packrussell\"},\"url\":\"https:\\\/\\\/4-pack.com\\\/it\\\/knowledge-centre\\\/author\\\/4packrussell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Packaging: quando l\u2019apparenza non inganna","description":"Progettazione e realizzazione grafica del packaging","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/","og_locale":"it_IT","og_type":"article","og_title":"Packaging: quando l\u2019apparenza non inganna","og_description":"Progettazione e realizzazione grafica del packaging","og_url":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/","og_site_name":"4 Pack Italian","article_published_time":"2017-04-22T09:24:46+00:00","article_modified_time":"2024-02-22T15:35:32+00:00","og_image":[{"width":1159,"height":729,"url":"https:\/\/4-pack.com\/it\/wp-content\/uploads\/sites\/2\/2017\/04\/03_PackIngannevole-1.jpg","type":"image\/jpeg"}],"author":"4packrussell","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"4packrussell","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/#article","isPartOf":{"@id":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/"},"author":{"name":"4packrussell","@id":"https:\/\/4-pack.com\/it\/#\/schema\/person\/6c7bf04fa04f5c3c934e47fddb96e74d"},"headline":"Packaging: quando l\u2019apparenza non inganna","datePublished":"2017-04-22T09:24:46+00:00","dateModified":"2024-02-22T15:35:32+00:00","mainEntityOfPage":{"@id":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/"},"wordCount":223,"commentCount":0,"image":{"@id":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/#primaryimage"},"thumbnailUrl":"https:\/\/4-pack.com\/it\/wp-content\/uploads\/sites\/2\/2017\/04\/03_PackIngannevole-1.jpg","articleSection":["Uncategorised"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/","url":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/","name":"Packaging: quando l\u2019apparenza non inganna","isPartOf":{"@id":"https:\/\/4-pack.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/#primaryimage"},"image":{"@id":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/#primaryimage"},"thumbnailUrl":"https:\/\/4-pack.com\/it\/wp-content\/uploads\/sites\/2\/2017\/04\/03_PackIngannevole-1.jpg","datePublished":"2017-04-22T09:24:46+00:00","dateModified":"2024-02-22T15:35:32+00:00","author":{"@id":"https:\/\/4-pack.com\/it\/#\/schema\/person\/6c7bf04fa04f5c3c934e47fddb96e74d"},"description":"Progettazione e realizzazione grafica del packaging","breadcrumb":{"@id":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/#primaryimage","url":"https:\/\/4-pack.com\/it\/wp-content\/uploads\/sites\/2\/2017\/04\/03_PackIngannevole-1.jpg","contentUrl":"https:\/\/4-pack.com\/it\/wp-content\/uploads\/sites\/2\/2017\/04\/03_PackIngannevole-1.jpg","width":1159,"height":729},{"@type":"BreadcrumbList","@id":"https:\/\/4-pack.com\/it\/knowledge-centre\/packaging-l-apparenza-non-inganna\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/4-pack.com\/it\/"},{"@type":"ListItem","position":2,"name":"Packaging: quando l\u2019apparenza non inganna"}]},{"@type":"WebSite","@id":"https:\/\/4-pack.com\/it\/#website","url":"https:\/\/4-pack.com\/it\/","name":"4 Pack Italian","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/4-pack.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/4-pack.com\/it\/#\/schema\/person\/6c7bf04fa04f5c3c934e47fddb96e74d","name":"4packrussell","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/7d32aba110c023893ef9e787471e3a0cbbd6bf69d3179e13d5d295610965084e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d32aba110c023893ef9e787471e3a0cbbd6bf69d3179e13d5d295610965084e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7d32aba110c023893ef9e787471e3a0cbbd6bf69d3179e13d5d295610965084e?s=96&d=mm&r=g","caption":"4packrussell"},"url":"https:\/\/4-pack.com\/it\/knowledge-centre\/author\/4packrussell\/"}]}},"_links":{"self":[{"href":"https:\/\/4-pack.com\/it\/wp-json\/wp\/v2\/posts\/1318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4-pack.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4-pack.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4-pack.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/4-pack.com\/it\/wp-json\/wp\/v2\/comments?post=1318"}],"version-history":[{"count":1,"href":"https:\/\/4-pack.com\/it\/wp-json\/wp\/v2\/posts\/1318\/revisions"}],"predecessor-version":[{"id":1319,"href":"https:\/\/4-pack.com\/it\/wp-json\/wp\/v2\/posts\/1318\/revisions\/1319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4-pack.com\/it\/wp-json\/wp\/v2\/media\/1968"}],"wp:attachment":[{"href":"https:\/\/4-pack.com\/it\/wp-json\/wp\/v2\/media?parent=1318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4-pack.com\/it\/wp-json\/wp\/v2\/categories?post=1318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4-pack.com\/it\/wp-json\/wp\/v2\/tags?post=1318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}