{"id":1360,"date":"2018-02-05T08:31:35","date_gmt":"2018-02-05T08:31:35","guid":{"rendered":"http:\/\/4-pack.com\/it\/?p=1360"},"modified":"2023-09-22T10:27:01","modified_gmt":"2023-09-22T09:27:01","slug":"smart-packaging","status":"publish","type":"post","link":"https:\/\/4-pack.com\/it\/knowledge-centre\/smart-packaging\/","title":{"rendered":"Smart Packaging valore aggiunto per il retail"},"content":{"rendered":"

Il mercato degli imballaggi \u00e8 in continua evoluzione<\/h2>\n

Nell’ambito del convegno organizzato il 17 gennaio 2018 da Giga Publishing\/BE-MA editrice, in collaborazione con BOLOGNAFIERE, si \u00e8 parlato di come il mercato degli imballaggi sia in continua evoluzione e stia acquisendo sempre pi\u00f9 un approccio “smart”, consapevole e interattivo.<\/p>\n

Moira Fadini, chief marketing officer di 4 Flying, ha puntato i riflettori sulla digitalizzazione e gestione dei contenuti per il packaging e le etichette, presentando la piattaforma 4PACK, un software dedicato alla gestione globale del packaging e delle schede prodotto, sviluppato dalla divisione eTEAM, Digital Solution. Si tratta di una soluzione che accompagna il marketing verso l\u2019Industria 4.0: la digitalizzazione dei processi e dei contenuti del packaging \u00e8 un percorso che sta coinvolgendo sempre di pi\u00f9 le aziende produttrici e le aziende distributrici di prodotti a marchio, sia a livello operativo sia a livello strategico. Al convegno sono state presentate alcune installazioni gi\u00e0 in uso pressi importanti clienti come Vicenzi Spa e Despar Italia, che consentono di gestire il packaging a livello digitale con vantaggi di tempo e di budget rilevanti.<\/p>\n

L’intero articolo \u00e8 disponibile sul numero di gennaio\/febbraio della rivista Rassegna Imballaggio<\/p>\n","protected":false},"excerpt":{"rendered":"

Il mercato degli imballaggi \u00e8 in continua evoluzione Nell’ambito del convegno organizzato il 17 gennaio 2018 da Giga Publishing\/BE-MA editrice, in collaborazione con BOLOGNAFIERE, si \u00e8 parlato di come il mercato degli imballaggi sia in continua evoluzione e stia acquisendo sempre pi\u00f9 un approccio “smart”, consapevole e interattivo. Moira Fadini, chief marketing officer di 4 […]<\/p>\n","protected":false},"author":3,"featured_media":1694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"yoast_head":"\nSmart Packaging valore aggiunto per il retail<\/title>\n<meta name=\"description\" content=\"Smart packaging: digitalizzazione de contenuti del packaging e delle etichette dei prodotti\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4-pack.com\/it\/knowledge-centre\/smart-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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