Noble Foods is the UK’s leading egg supplier and an award-winning name in the fresh food industry. Few UK shoppers will have failed to spot the happy egg co. and Purely Organic brands on their grocery shelves at some point.
The company was dealt a blow when its long-term artwork proofing software was retired in favour of a rather more expensive option.
It saw an opportunity for change, and grabbed the chance to rethink its artwork and packaging management approach and look around for alternative platforms.
The result was a bold shift to 4Pack, which now underpins more efficient, compliant and collaborative workflows across the company.
With up to 400 packaging artwork pieces managed every year, and a growing portfolio of branded and own-label products, Noble Foods had already outgrown its previous solution, and needed more from its next one.
By adopting 4Pack, the company unlocked a smarter, centralised way to manage artwork, engage stakeholders, and maintain brand consistency—while laying the foundation for future scalability across its operations.
It was truly an egg-cellent move – and they agreed to collaborate in a new case study which explores the switch, its benefits, and the opportunities being hatched for the future.
Here’s a taster of what Simon Wilson from Noble Foods had to say— and you can download the full food artwork management case study.
Digital Library creates a single source of truth and assets
“The Digital Library is a fantastic tool. Now, instead of assets being scattered across departments and colleagues, we have a central base.”
The company now has more than 900 assets centralised, so its teams can instantly locate what they need — from logos to design masters — ensuring accuracy and saving valuable time. No more searching around for logos, guidelines, templates, videos and photography. The question ‘Do you have….’ is no more.
Collaboration across artwork teams is streamlined internally and externally
“Agencies and external approvers have welcomed the change… There’s a clear list of tasks, and everything is in a ‘job bag’.”
4Pack’s intuitive interface made onboarding easy and helped make communication across the supply chain seamless. Now artwork suppliers and designers and the Noble Foods team share access to single platform. It boosts the speed and efficiency of routine artwork tasks, and reduces confusion.
Specifying possibilities for the future
“4Pack wasn’t the cheapest… but it offered the best value. It can grow with us.”
4Pack was selected for its scalability and all-encompassing capabilities, from artwork approval to briefing and feedback — giving Noble Foods the confidence to look ahead at possibly extending into Technical Specification management and other areas.
Dashboards deliver better visibility and boost efficiency
“Internally we now have dashboards… we can see all the different projects and where they’re at.”
Teams gain instant visibility into packaging workflows, allowing for faster decision-making and fewer delays in getting products to market.
Compliance Without Compromise
“The biggest benefit is ensuring legal compliance for our packaging and labelling.”
4Pack tracks every approval, providing an audit trail that supports regulatory compliance and protects the company’s trusted reputation.
Read how Noble Foods built a better way forward to manage its food packaging artwork across the portfolio and boost speed, quality and compliance as they grow.
