Our Managing Director Helen Poole has explored a critical but often overlooked barrier to countries’ ever achieving circular economies this week. Writing for Sustainable Packaging News, she focuses on the gap that CPG brands and businesses are being left to fill. As regulators demand action to reduce plastic use, reporting on the exact extend of packaging that may enter the waste stream and much more, it leaves CPG firms with a huge challenge.
She argues that many of these businesses currently lack the fundamental packaging data control and management that any circular economy would rely upon.
While their consumers scrutinise their sustainability record, regulators require detailed reporting, and investors seek to support those who are doing the ‘right’ thing on sustainable packaging, there’s a big barrier to overcome.
Fragmented data, spread across organisations in disconnected silos, collated in spreadsheets and exported/imported multiple times leads not to clarity, but to confusion. It prevents companies transforming their packaging sustainability pledges into measurable progress, as well as impedes their ability to report to regulators. While corporate leaders have no real visibility of the challenge.
Discover how this all leads to one inevitable concluding: that purpose build systems like 4Pack are becoming an essential for turning circular economy aspirations into any form of operational reality.
Read it here: https://spnews.com/mind-the-gap/
