More to beauty packaging than meets the eye
Personal Care & Beauty packaging places huge emphasis on visual aesthetics and consumer experience is everything, whether it applies to luxury or everyday products.
Skincare and beauty packaging is complex, multi-component and highly customised. Products, their packaging and labelling must satisfy technical, regulatory and branding needs simultaneously and without error.
The demands placed on personal care packaging are extreme. It not only protects the integrity of products, but maintains essential hygiene, maximises shelf appeal, and conveys key information to consumers.
It’s a lot to ask, challenging both process workflows and the systems which support them. That’s where 4Pack comes in.
Care with beauty and cosmetic labelling
Cosmetics packaging artwork and product labels must conform to increasingly stringent local and international regulatory standards. These range from formulations, usage instructions and essential warnings including allergens, required by UK and EU Cosmetics Regulations to evolving rules around packaging sustainability and waste.
Effective artwork and labelling management models must draw on current and correct product data, regulatory marks and label standards, as well as brand resources and standards. Managers must be able to rely on having complete and consistent and packaging specifications that are correctly linked to product lines and individual SKUs so that the BOM of every product is consistently complete and correct.
4Pack helps skincare and beauty businesses to centralise and manage this data, bringing automation that streamlines key workflows for more efficient working.
It significantly reduces the risks associated with inaccurate personal care product labelling, including human error or use of out-of-date or inconsistent information. Teams from different departments can collaborate around a single version of the truth, avoiding duplication and keeping everyone on the same page.
Creating sustainable beauty packaging
Packaging sustainability and reporting has added additional stressors. The outer primary packaging for a single skincare product may comprise not just board, but also plastic protective films and seals. Whether the product is delivered in a pump, dropper, jar, tube or airless bottle, further packaging components may span glass, plastics, papers and metals.
Each must be tracked for regulatory and sustainability reporting. Extended Producer Responsibility regulation impacts all in-scope beauty and personal care brands and it is proliferating. The UK EPR scheme is operational now, EU PPWR is coming on stream from 2027, and others are emerging in the US, MEA and beyond. Meanwhile, recyclability labelling standards such as OPRL continue to evolve, to bring clarity to consumers. It will apply to all consumer-facing products, with some plastic film exceptions.
Most challenging perhaps, EPR schemes will require beauty and makeup packaging producers to report data in more detail than ever before. This will span weights, composition, and recyclability of all material that could end up in waste streams. Unless that packaging data is easily accessible through a purpose-designed centralised platform like 4Pack, reporting will be a huge burden.