INTRODUCTION
A Collaborative Solution For Artwork Review & Approval
Packaging artwork and labelling play a crucial role in capturing consumer attention and conveying essential product information. However, the process of creating and approving artwork is often complex and involves multiple stakeholders with varying requirements.
At 4Pack, we recognise the challenges faced by companies in managing product and packaging artwork, and we have developed a comprehensive solution that addresses these challenges effectively.
Our solution focuses on online proofing, providing a collaborative platform for cross-functional teams to review, provide feedback, and approve artwork seamlessly.
OUTCOME
Resolving Challenges
The traditional method of reviewing packaging artwork involves transferring large files via email or other file-sharing platforms. This process is time-consuming, prone to version control issues, and often leads to miscommunication.
With our online proofing solution, all stakeholders can access the same version of the artwork in a centralised location. This eliminates the need for file transfers, reduces the risk of version conflicts, and ensures that everyone is working on the most up-to-date version of the artwork.
Furthermore, our solution goes beyond file sharing by incorporating advanced collaboration features. Team members can provide feedback directly on the artwork, highlighting specific areas for improvement or requesting changes. This real-time collaboration fosters clear communication, minimises misunderstandings, and streamlines the entire review process.
SITUATION
Addressing Complex Approval Teams
Approval teams for packaging artwork typically consist of diverse stakeholders, each with their own specific requirements.
Marketing professionals focus on content and creative aspects, ensuring that the artwork effectively communicates the brand’s message and resonates with the target audience. Technical, regulatory, legal, and quality assurance experts are responsible for ensuring compliance with industry regulations, accurate product information, and brand consistency.
Our solution caters to the needs of these multidisciplinary teams by providing a centralised platform where all stakeholders can contribute their expertise.
It enables marketing professionals to provide input on the creative aspects, while technical and regulatory experts can review the content for compliance and accuracy. This collaborative environment encourages effective cross-functional communication, allowing teams to align their objectives and ensure that the artwork meets all requirements.
IMPACT
Understanding the Impact of Inefficient Artwork Review Processes
Inefficient processes and fragmented communication methods have a significant impact on the productivity and well-being of approval teams.
The traditional approach, characterised by manual file transfers, disjointed feedback collection, and lack of version control, leads to increased stress, unnecessary delays, and a higher chance of errors. These challenges can result in increased sick leave, turnover of team members, and missed deadlines.
Moreover, relying heavily on individual knowledge and manual processes poses significant risks to businesses. If key team members leave the organisation, valuable institutional knowledge may be lost, leading to disruptions in the review and approval process. Additionally, maintaining an audit trail becomes cumbersome when relying on scattered emails and documents.
Lack of process governance hampers scalability and can hinder the continuity of business operations.
