INTRODUCTION
Reducing Risk of Product Recalls With Our Digital Solution
In today’s competitive marketplace, accurate product information on packaging plays a vital role in ensuring consumer satisfaction and safety. Unfortunately, it is all too common for products to be recalled due to inaccuracies in the packaging artwork. These errors often arise from a lack of seamless transfer or synchronisation between the product information and the corresponding artwork.
This disconnect can result in inefficient practices such as manual copy and paste, duplicated data entry, and a lack of alerts when changes in the product information impact the associated artworks.
OUTCOME
Eliminating Gaps That Cause Product Recalls
At 4Pack, we recognise the importance of eliminating these digital gaps between product information, artwork briefing, and creation.
Our solution is designed to bridge these gaps and facilitate seamless synchronisation. By doing so, we immediately remove the need for repetitive data entry, reducing the risk of errors that can occur during the transfer process.
Our advanced version control feature ensures that the entire project team is always working on the most up-to-date version of the artwork, eliminating any discrepancies caused by outdated files. Additionally, automatic alerts notify the team whenever a change in the product information affects the associated artwork, ensuring that all stakeholders are promptly informed and can take necessary action.
SITUATION
Solving The Disconnect
In many companies, the management of product and packaging data, as well as the associated artwork, is often fragmented and siloed. This disconnected approach makes collaboration and communication between teams a significant challenge, further exacerbating the administrative burden associated with projects.
Valuable time is wasted on tasks such as collating data from different sources, inputting information into multiple systems, and cross-checking for accuracy. Furthermore, reliance on individuals to manually notify changes and maintain version control introduces a significant risk of errors slipping through the cracks.
IMPACT
Avoiding Costly Mistakes & Reputational Harm
The artwork process is a critical factor in determining product launch timelines. Without a streamlined and efficient approach to managing artwork, delays can occur, affecting time-to-market and potentially hindering sales. Moreover, inaccurate packaging information can have severe consequences.
Product recalls are not only costly, with millions of pounds lost annually, but they also result in wastage, damage to brand reputation, lost sales, and, most importantly, the potential compromise of consumer health and safety.
The negative impact on consumer trust can have long-lasting consequences for a company’s bottom line.
